Marketing Musings

Lil' Susie's Round Up
Lil Susie’s Round Up: Roust, Black Friday 2015 and Employee Advocacy

Lil Susie’s Round Up: Three Questions to Ask Yourself Roust: Why Haven’t we Thought of That? With the recent surge of political opinions on Facebook in the past few years and the doom that is the 2016 election year upon us, we really need a social media platform that rids us of all the articles […]

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Trending Thursday: REI Reaches Out to Their Target Audience to #OptOutside After Thursday Turkey

Bold Retail Move to Cancel Black Friday Could Prove Valuable to Target Audience We often discuss the importance of understanding your small business’s target audience. Your target audience’s preferences play into business decisions, marketing campaigns and social media strategies. REI is a great example of a brand that has allowed audience preferences to mold each of […]

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