Marketing Musings

Effective Advertising for Small Businesses

8 Small Business Tips to Help You Connect With Your Audience “Content marketing is the only marketing left,” ad guru Seth Godin has famously said. Blasting your advertising message to the masses is both expensive and ineffective. Consumer behavior has shifted dramatically; now you have to earn loyalty and trust by telling stories they want […]

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Giving Your Brand Message a Powerful Voice

  In a world of tweets and sound bites your business needs to convey your core message in a concise and powerful way.  That is really what brand messaging is all about.  Your company is competing with a cacophony of voices in the client’s ears every day.  Finding a strong, clear voice for your company […]

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