Marketing Musings

Monday Morning Coffee
Monday Morning Coffee Featuring the Serial Complainer Strikes Again

Do you have a serial complainer who takes to Facebook every time they interact with your company? You may suspect that this is a customer who’s actively looking for an opportunity to complain and you live in fear of encountering yet another of their scathing posts. Like all serial complainers, they leave a calling card. […]

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How to Effectively Address a Negative Facebook Post

It’s bound to happen eventually – even the greatest companies in the world offering the best products at someday or some point let someone down. In the age of social media when bad sentiment can spread like wildfire, how should brands deal with a negative Facebook post? While it’s inevitable that you will not always […]

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