Marketing Musings

Improve your lead generation campaign through the power of the white paper.
Increase Your Leads With White Paper Marketing

A Lead Generation Tool That Provides Results White papers are information sources that serve as an educational tool and help you stand out as an expert in your field. They take a problem in your industry and offer a solution backed by research and facts. They can also help your brand stand out in a […]

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white paper marketing
Are You Seeing a Return on Investment With Your White Paper Marketing?

Getting More Leverage Out of Your Marketing Strategy White papers continue to be an asset for marketers looking to share their expertise with a specific target audience. White paper marketing strategies often fall short when it comes to a distribution plan that sees results. If you’re not seeing the return on investment you’re putting into […]

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white paper marketing
4 Reasons White Paper Marketing is Valuable in Branding Strategies

Important Steps to Incorporate White Paper Marketing Into Your Branding Strategies With all the ever-evolving worlds of social media and search engine optimization, it’s easy to develop a one-track mind when it comes to branding strategies. But there are many tried and true marketing tools that are still important to include and create balance in […]

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White Paper Marketing Deserves Your Attention

When Creating a Marketing Plan, Don’t Overlook White Papers Today consider this question: Are you missing out on the benefits of white paper marketing in your overall marketing strategy? When you’re creating a marketing plan, or updating your current one, take a moment to learn how white papers can impact your overall message success. If […]

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White Paper Marketing: Five Simple Options for Sharing Your Hard Work

What’s white paper marketing? The opportunity to stand out as an expert in your field, and the opportunity for potential new customers to want to share their information with you – for starters. If you’re not familiar with this online content tool, a white paper is similar to an essay. You as the industry expert […]

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Characteristics of Successful White Paper Marketing Campaigns

White paper marketing creates an impact because it shows that your business is an expert and leader in your industry. The first thing to do after you’ve decided to create a white paper is to find a solution to a problem or answer a pressing question in your field. For example, if you are a […]

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A White Paper, A Powerful Marketing Tool

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Two Ways to See if Social Media is Working

Much conversation circulates around the bottom line on social media – particularly around the question, “does social media work?” In short: yep. Numerous articles highlight the successes of social media, including the ways organizations are using “mini moments” across social media to let their audience in on the little things that make their product or […]

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A White Paper, A Powerful Marketing Tool

White papers — at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be using this tool in your copywriting efforts to create great content? […]

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Investing in Content Marketing Chia Pet Style: A Little Water, Lots of Growth

Many organizations are thinking like a Chia Pet when it comes to investing in content marketing: invest a little, get a lot. A recent study said that around 79 percent of organizations where moving away from other types of marketing and moving more heavily into content marketing or online marketing. The stronger focus on keyword […]

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