Marketing Musings

triggered emails
Increase Customer Loyalty and Retention With Triggered Emails

Heighten the Brand Experience With Specific Messages to Your Target Audience Triggered emails are specific emails set up to send automatically to the appropriate people based on their transactional, recurring and threshold triggers. This targeted form of emailing has been proven to enhance the brand experience of a target audience. This results in loyalty and […]

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triggered email
10 Questions to Ask Before Creating Triggered Emails

Tips That Help Your Small Business Use Its Email Marketing Budget Strategically It can be difficult for a small business to afford many of the marketing tools big businesses use, but email marketing is one you can fit strategically into your budget. Triggered emails give you the power to nurture leads just as your bigger […]

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Growing Your Customer Base With Triggered Emails

Business Growth Strategies That Help You Meet Your Goals You wouldn’t use smoke signals to share your brand message, so why use outdated generic email blasts to reach your customers? It’s no secret that triggered emails outpace traditional email blasts in terms of effectiveness. In fact, triggered emails can yield 71 percent higher open rates […]

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Triggered Emails Hit the Mark

Tips for More Effective Triggered Emails Despite the numbers supporting the efficacy of triggered emails, many companies have not added this tool to their marketing bag of tricks. Or worse, they have rolled out ineffective campaigns that ignore data and insights. These emails fall flat and don’t drive sales or generate leads. They can even […]

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Implement Triggered Emails Without Frightening Your Customers

Marketers have seen the benefits of triggered emails and, if created properly, adding this element to your marketing campaign can increase open rates – and eventually profits. Less than four percent of overall emails are considered to fall into this category, but they also have impressive open rates. According to Chief Marketer, triggered open rates […]

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Triggered Emails and Mobile Devices are a Perfect Match

Have you tried triggered emails? More and more Americans in recent years have started using smartphones and that has changed the way marketers create strategies for email marketing. With mobile devices, users receive emails as soon as they are sent instead of when they sit down at a desktop. Experts have concluded that it is […]

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