Marketing Musings

Trending Thursday
Trending Thursday: Marketing Lessons From Holiday Campaigns

Team SJC’s Favorite Holiday Campaigns of 2016 It’s that time of year. The time when companies pour their hearts and souls into captivating holiday campaigns in hopes of driving consumer loyalty. Whether you like it or not, the great messages tend to stick. To give a nod to their efforts, we’d like to share a […]

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Trending Thursday
Trending Thursday: What Does Amazon Go Tell us About Marketing in 2017?

The upcoming debut of Amazon’s first Amazon Go store has the potential to usher in a new approach to retail, which is always followed with a new wave of marketing tactics. The “Just Walk Out” technology will take a while to work its way across the country (only one Amazon Go location has been announced) […]

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Trending Thursday
Trending Thursday: Is This Twitter’s Last Christmas?

Can You Know When a Platform is Dying? It seems everyone has been asking for well over a year, “Is Twitter dying?” The debate started up again in October when Vine was shut down by Twitter, despite the 200 million monthly users – and the question hasn’t stopped. In reality, there have been many social […]

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Trending Thursday
Trending Thursday: What a Difference a Year Makes

Things That Made a Big Impact in 2016 One of the biggest changes I have noticed in the past year is the availability to give your target audience immediate messages. Facebook LiveFeed, SnapChat and Instagram stories are just a few to top that list. Of course, these aren’t brand new concepts in 2016 alone, but […]

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Trending Thursday
Trending Thursday: Starting Your Own Blog Before the Weekend

You Can (and Should) Start a Blog…Here’s Why It’s Thursday. The weekend is right around the corner, a bright promise of hope. Yet you still have the Friday workday ahead … which is great news. Starting your own blog is a creative, relatively straightforward and meaningful task you can do before you hit the weekend […]

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Trending Thursday
Trending Thursday: It’s the Season of Gathering … Creative Marketing Ideas

Plan Your Post-Holiday Marketing Strategy Now to Prevent a Slump If you planned your holiday marketing strategy in advance, you should be starting to see the fruits of your labor. If you didn’t plan a holiday marketing strategy and you’re scrambling to put content together now, you’re probably realizing the value of planning early. Whichever […]

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Trending Thursday
Happy Thanksgiving From SJC Marketing!

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Trending Thursday
Trending Thursday Topics: Creative Marketing Campaigns and Social Media

Just like giving a gift, presenting a meaningful marketing campaign is best served with thoughtfulness. There are many ways you can add a personal touch to your marketing strategy that ensures your consumers feel like you are really considering them when you give them the gift of your brand. Social media platforms are impactful vehicles […]

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Trending Thursday
Trending Thursday: Chick-fil-A’s New Video Marketing Proves the Importance of Social Listening

Why Social Listening is Vital in Your Marketing Strategy Change is an essential part of growth for many brands. While consumers rarely meet change with applause, many changes are eventually accepted and even embraced. However, the few changes that never take hold can cause damage to a brand’s reputation that is frustrating and even devastating. […]

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Trending Thursday
Trending Topics: Taking Action in Your Marketing With Creative Videos

Every day, the marketing world is bringing brands new and innovative ways to interact with target audiences and video is one of the most impactful tools to integrate into your marketing strategy. From the moment someone hits the play button on your video, you have their attention. It may only be for a couple seconds but […]

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