Marketing Musings

Teamwork is the New Online Language

Say Goodbye to Old-Fashioned Brand Loyalty   Recently part of our SJC team traveled to the Social Media Today Social Shakeup Conference in Atlanta, GA, and here’s one major point we discussed repeatedly: we’re dealing with a collaborative economy now, one where consumers really aren’t that into brand loyalty. So what should you do, then, […]

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Monday Morning Coffee with Specialty Industries of St. Joseph

You could say Specialty Industries of St. Joseph, Inc., “has it all together” (the pun is fully intended). Like many area businesses, there’s more than one story to tell about this outstanding local company and the hands that work there. Specialty Industries provides shrink wrapping, contract packaging, product component assembly, sleeving, sealing, bagging and banding […]

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Monday Morning Coffee with Omega-RMS

If you have any doubts about the power of a solid plan in place before diving into anything, take a look at Omega-RMS. Omega-RMS is a provider of strategic contact campaigns, loan-servicing, third-party receivables purchasing and collection solutions. They are focused in industry areas including education, healthcare, training, consumer products and services, and more.  The […]

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Monday Morning Coffee: Royal Family Kids Camp

From the outside looking in, it looks like a typical camp:  kids laughing and enjoying games, crafts and songs; barbecues and water activities with new friends. Behind their smiles, it’s one week of the year kids can have fun without fear of harm or neglect, take part in special activities to show them they are […]

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Checklist for When You Choose a Branding Consultant

How do you choose a branding consultant? Do you meet a few for an “it’s just lunch,” or do you look online to see who likes what you like?  Trying to choose a branding consultant is not all that unlike choosing a companion or a new friend. Your branding consultant should have similar goals as […]

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Engagement Marketing

March Madness is upon us, and there is no team worth routing for, quite like the SJC Team. If you are looking for real change…honest-to-goodness real development of your marketing strategy and communications plan, you’ve found the right team. We are a marketing company dedicated exclusively to campaigns and content creation. Our sole business purpose […]

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Monday Morning Coffee with ISS, Inc. Thank a Medical Physicist This Month:

Have you thanked a medical physicist today? Medical physicists are the people behind the scenes making sure ultrasound, MRI, CT scans, mammography and other types of imaging equipment all working to their utmost accuracy, and that the clinics and hospitals using them have the technology available to maintain regulations. This is also true for dentistry […]

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Monday Morning Coffee with Northwest Missouri Enterprise Facilitation

Have You Heard This Story about Six Small Counties with Big Business Ideas? Introducing Northwest Missouri Enterprise Facilitation Like a great story that just keeps unfolding, the numbers toward business growth are impressive: To date, more than 495 entrepreneurs have been assisted with business facilitation, touching six northwest Missouri counties. Nearly 1,500 personal introductions to the initiative […]

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Monday Morning Coffee with Jodie O’Brien

In the past, our Monday Morning Coffee blog was dedicated to featuring members of our team and writing about what they bring to the table. When each person had been highlighted, we moved on to featuring local businesses and organizations we felt were going above and beyond when it came to marketing, social media or […]

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Here Comes the Sun: Sunshine Electronic Display Lights Up the U.S.

Right now, there’s a team of people gathered around funky leather chairs and bright green pop art pictures talking about a thousand clever ways to light up the world. They’re discussing a myriad of options to count cool things with LED light displays on signs and billboards. Soon they’ll shift to a brainstorming session about […]

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