Marketing Musings

brand story
Brand Story Villains: Habits That Creep in and Destroy Business Growth

Branding Strategies Leave Nothing Lurking Around the Corner All too often, brands become their own brand story villains. It typically starts with a busy schedule and too many tasks to complete in too little time. Content gets posted in haste or forgotten all together. Important events creep up and inadequate marketing results in poor attendance. […]

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Monday Morning Coffee with Specialty Industries of St. Joseph

You could say Specialty Industries of St. Joseph, Inc., “has it all together” (the pun is fully intended). Like many area businesses, there’s more than one story to tell about this outstanding local company and the hands that work there. Specialty Industries provides shrink wrapping, contract packaging, product component assembly, sleeving, sealing, bagging and banding […]

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Monday Morning Coffee: Time for a Great Story with Robidoux Resident Theatre

This winter, it’s time for a great story. We encourage you to set aside the DVR and seek out some great theater featuring innovative scripts and Broadway-style musical favorites. How about award-winning set designs? Options like dinner theater, mystery theater and comedy? If you have children, you may also be looking for hands-on educational classes. […]

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Monday Morning Coffee with the National Military Heritage Museum

The stories of service across all military branches are part of our nation’s legacy, passed down from generation to generation. Today we honor the hundreds of stories shared and preserved by the National Military Heritage Museum of St. Joseph, Mo. Operated by the National Military Heritage Society, a non-profit organization, the Museum depicts these important […]

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Monday Morning Coffee With Harris Kemper

It takes a neighborhood to preserve and protect a neighborhood. It also takes a lot of neighbors willing to come together, dress up and share stories. Today we recognize the second successful fall walking tour event hosted by the Harris-Kemper Historic District Neighborhood Association and the example it sets forth of cooperation around a shared […]

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Does Your Brand Strategy Have a Good Story?

When creating your brand strategy it is important to move away from those hard sales messages or marketing blurbs. Instead, you need to be focusing on telling your story. Small business and nonprofit websites and blogs should lean toward more storytelling. You should let readers in on the stories about not only yourself as the […]

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Monday Morning Coffee with Drum Monkey Percussion

What happens to those who just want to bang on the drum all day, so to speak? They become the visionaries of Drum Monkey Percussion, bringing nearly 40 years of experience to northwest Missouri and showing kids (and adults) that percussion is fun, creative and incredibly worthwhile. Drum Monkey Percussion has recently returned to St. […]

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Monday Morning Coffee with Media Services: A Membership Tale

Have you used the membership concept lately in your outreach efforts or the story about your brand? This might be a good time to rethink it. Membership programs, campaigns and benefit programs can be creatively suited to almost any business. We encourage you this morning to think beyond the punch card, the membership decal and […]

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Monday Morning Coffee with The Pony Express National Museum

The Stuff of Legends:  Pony Express Museum Uses Storytelling as Top Tool In a rapid-fire world of instant communication, the legendary start of the U.S. mail system – The Pony Express – seems to capture more tales of drama and excitement than ever. No place in the Midwest seems to capture this attention of both […]

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