Marketing Musings

Multiply the impact of a micro-moment by tapping into influencers on social media platforms.
3 Steps for Engaging With Influencers on Social Media Platforms

Reach Your Target Audience Through Influencers’ Micro-Moments Google’s defining of micro-moments helped marketers zero in on a split-second opportunity that happens hundreds of times every day on smartphones. You know that if you’re tuned in to your target audience and watching their behaviors on social media platforms, you’ll be ready to capture that micro-moment. If […]

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How to Avoid Being Unfollowed (on any Social Media Platform)

The Essential Steps to Put in Place Before Your Content Goes Out Not much is worse to a social media marketer than watching your follower metric decline. But it happens to brands both large and small. One small piece of content can take your brand three giant steps backward in the blink of an eye. […]

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Everyone Can See me and Other Myths About Social Media Content

Your Followers May Not be Seeing Your Social Media Content Until You Follow These Simple Steps Every game has rules. In the game of social media, those rules, if followed correctly, can help determine who sees your content. It is important to be aware of the algorithms platforms use in order to optimize the social […]

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Are You Getting Your Social Media Content Right?

With social media quickly becoming the norm for every business, it is very important for your platforms to look the best they can. You need to stand out in any area you can; you know your customer service will keep your customers coming back, but they need to be enticed by your social media content. […]

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Do You Want More From Your Social Media Content?

It’s extremely important to provide more than just great social media content by creating an active presence on the different platforms. Often times, it can be difficult to find the time that is necessary to keep up the activity. Here are some simple ways to build up your presence: Focus on One Platform Multiple networks […]

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Social Media Content Directed at the Right Target Improves ROI

According to a recent survey by Social Media Examiner, around 58 percent of marketers said social media use has helped them to improve their sales. LinkedIn appears to be a popular site for B2B marketers, 65 percent of which said they’ve gained new customers through it. However, the Content Marketing Institute (CMI) found in its […]

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