Marketing Musings

We Get to Talk About Our Name, and We Like It … Do You?

We’re sometimes asked a familiar, but important question:  what does copywriting in your name mean, anyway? If you’re considering a name modification or name change for your business, consider it carefully. The “copywriting” piece of our name, Susan J. Campbell Copywriting Solutions, means a great deal to our business and our overall business philosophy. In […]

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Copywriting Services – Do They Work?

You may be aware that other companies use copywriting services but haven’t given much thought as to what they could do for your business. Copywriting services fulfill a myriad of different functions, but the bottom line is – if your organization maintains a web presence or is looking to establish one, then you stand to […]

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You Need a Press Release – Got News?

The press release – a time-honored tool to try and drum up some coverage for your organization via traditional media channels. In the days before online magazines, social media and blogs, it was the only way to try and capture the attention of the editors managing those coveted pages. Now, the rules of such coverage […]

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ABC’s of Writing a Press Release

Writing a press release that quickly captures attention does not have to be a complicated process, but it is an essential one. Every business should be generating good PR, and a press release is a great way to inform potential customers of new projects, upcoming events, addition of key staff, and general success. First, you […]

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8 Tips for Powerful Press Release Writing

In the world of online marketing, thousands of articles are written on a daily basis, providing you with everything you need to know about social media. Why? So many companies and individual professionals are searching the web for information on how they can gain top ranking among their competitors when customers are searching for information. […]

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