Marketing Musings

I’m Not Crying, You’re Crying

Why Showing Emotion Is Important For Your Brand You’re sitting on the couch, enjoying a little ice cream and an episode of “Love it or List it” (come on, you know you love that show!) after a long day at work. During a commercial break, you find that one of the ads is stirring up […]

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Finding Your Niche and Reaching Your Target Audience

According to marketing expert Seth Godin, “Everyone is not your customer.” Depending on your product or service, it may feel like it’s for anyone. And in a perfect world, it could be. But this universe is too big and there are too many other options out there, so how can you stand out? By finding […]

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Email Campaign Marketing Should be Timely and Seasonal

If you’ve ever worked in retail you know that there is a constant rotation of product. Shorts and bikinis come out before spring hits and winter coats are on the racks amidst a heat advisory. It’s all about timing and your business should be no different. Think about it, in April are you more likely […]

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Inject Your Branding Ideas into a Successful Content Strategy

When it comes to content marketing, it’s so easy to get the cart before the horse so to speak. Having the greatest branding ideas in the world isn’t going to help if you don’t have a clear strategy to get your point across in a cohesive fashion. A solid content plan must precede action, otherwise […]

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Keys to Successfully Market a New Business

So you’ve got a good product or service and you’re ready to take it to the next level. What does it take to successfully market a new business? It begins with a good website. These days so much of commerce occurs online that not having a website, or implementing one poorly, is the equivalent of […]

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3 Guidelines for Content Marketing

Content marketing is quite possibly one of the fastest growing and most effective methods of reaching out to consumers today. Done properly, it is a tool to help you build your brand, reiterate to current customers reasons for remaining loyal, and convince would-be buyers that your brand is the one to trust. The following three […]

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What is Your Content Marketing Formula?

By the time customers get ready to purchase, they’ve already conducted a thorough background investigation on the web. Content that is current, original, and relevant will stand out, while anything else will quickly fade into the background. In the content race, a lot of marketers struggle to balance quality with the constant demand for new […]

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Monday Morning Coffee with U.S. Animal Health Association

Healthy Animals, Healthy People: Group Connects Around Century-Old Roots Picture it:  It’s the 1890s, and vast cattle ranches stretch across the southern states, particularly in Texas. Some ranchers tediously roll out the very “modern” invention of barbed wire to claim the longhorn herds and other breeds they called their own. Terms related to bovine tuberculosis, […]

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Six Online Marketing Trends for 2013

Today’s digital consumers are increasingly turning to the web as a part of their purchasing behavior. Whether it’s using the Internet to research, compare ratings, or actually make a purchase, the online experience cannot be ignored if you’re to convince customers the value of your brand. A blog featured at ioninteractive.com highlights several online marketing […]

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Monday Morning Coffee with The Grace House

It All Started with One Broken Down Car Sometimes the greatest change occurs when we don’t stop to over analyze; when we act because there’s a need, and we can do something about that need. An inspirational example from St. Joseph, Mo., is The Grace House – whose motto is “you can have it for […]

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