Marketing Musings

mobile marketing
Mobile Marketing Trends for 2017

Target Marketing is Getting More Personal and Location-Focused Last year, StatCounter announced that mobile Internet usage had officially eclipsed desktop Internet usage, motivating many companies to prioritize mobile technology in ways they hadn’t before. Now that you’ve got your mobile site quick-loading and user-friendly, how can you look the other direction and implement mobile marketing […]

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mobile marketing
Should Mobile Video be a Part of Your Marketing Plan

B2B and B2C Companies Need Different Marketing Tactics for Their Respective Audiences While there’s no doubt mobile use will continue to surpass desktop in 2017, a Marketing Land contributor recently warned brands to carefully consider their target audience before diverting video marketing efforts into a mobile-only strategy. It’s a caution that applies beyond mobile video […]

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Mobile Marketing Opportunities Abound as Device Use Increases

Are you ready for mobile marketing? Mass communication has taken on many innovative forms over the last several centuries. From print publication in the late 15th century to radio in the early 20th century, and now we’ve evolved to mobile phones and tablet computers that are in the hands of a large percentage of the […]

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Make Improving Your Mobile Marketing Platform a Priority in 2015

Do you have a mobile marketing plan? Consumers might not be using their mobile devices to make as many purchases as one might think given the percentages of people with smartphones and tablet computers, but they are certainly part of the buying process. The way people use their smartphones to learn more about brands and […]

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Mobile Marketing is Becoming the New Mainstream

There are many ways that brands can connect to their customers using mainstream mobile marketing. Communicating with your audience on a device that is continually in their pocket or their hand can give you an advantage over those who are not utilizing this effective tool. According to AT&T, in the last six months, two-thirds of […]

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3 Moves You Need to Make for Mobile Marketing Trends in 2015

According to online researchers at Ovum, approximately 100 billion people will be using mobile devices as their only source for internet in 2015. Don’t be left in the dust of the New Year by the competition in getting in touch with your target audience. How can your business be ready? Consider these tips in order […]

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Mobile Marketing: Four Tips That Won’t Overwhelm You

Mobile search and mobile spending is set to outpace tablets this year. What does that mean for your brand? A lot. Mobile marketing, creating and sending messages to an audience who receives them on the go via smartphones or other devices, is growing like wildfire. In fact, a recent report says that search numbers on […]

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Four Tips to Incorporate Mobile Marketing Into Your Strategic Plan

One of the biggest things you can do for your brand is to integrate consistent messaging and design work throughout all campaigns and platforms that you use to communicate with your customers. Another critical thing is to find where your consumers are and connect with them. Not only must you find your consumers, but also […]

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Mobile Marketing Boosts Your Brand

What do you need to know about mobile marketing that you haven’t already heard? It seems that everyone wants to proclaim that with every New Year, “this” is the year for mobile marketing. According to Gartner, a billion smartphones will ship this year. It’s obvious that the mobile age is upon us, but how many […]

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The Third Annual Year of Mobile Marketing

The third time is the charm, right? The phenomenon of mobile marketing has been gaining speed since 2012. Businesses are now seeing as many as one out of every five online purchases made from a mobile device. According to the Strategy Program Director at IBM, Jay Henderson, this is the year that will push companies […]

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