Marketing Musings

Why Your Web Design Matters

Your website shouldn’t just be a place you hang your logo and contact information. Web design matters because people are very visual – take the success of Pinterest for instance. Nothing new information-wise here, but the way it’s presented, now that’s what makes the difference. Good web design can actually inspire a person to take […]

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Does Link Building Help Strengthen a Brand?

Link building is a critical piece of content marketing, particularly in the area of search engine optimization. Perhaps now link building is more important than ever in light of changes with Google and increasing competition. But how does link building help strengthen a brand? First, a brief review on what link building means. Essentially, search […]

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Ways of Successfully Drawing Traffic to Your Blog

Blogs are definitely an important part of any content marketing mix. But what happens when your blogs aren’t getting the proper readership they deserve? Drawing traffic to your blog doesn’t have to come down to shameless Facebook or Twitter plugs, which may put a sour taste in your reader’s mouths before they even view your […]

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There’s Still Time for a Year-End Email … Or a Year-Starter Email

Haven’t sent out a year-end email message yet to your customers or supporters? There’s still time, and you also have time to make it effective. Consider a year-start email if getting a creative year-end email together seems too daunting. Whichever you choose, now’s the time to make the message more exciting and more appealing to […]

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Link Building for Lead Creation: Fight Your Way Through Web Spam

Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on Google or other search engines that get great page rank. With this in mind, it’s time to talk about the seriousness […]

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