Marketing Musings

If you have been using the same keyword strategy for two or more years, it’s time to make some changes.
It’s Time for the Word of the Week … Keyword

The role of the keyword in content marketing is an elusive animal. Slinking through the most up-to-date strategy, changing its spots just when you think you’ve got it figured out, the keyword is the complex and fast-moving jungle cat of your growth plan. A few years ago, it was enough to plug numerous instances of […]

Read More…