Marketing Musings

If you haven’t tried podcast marketing, it’s a great way to engage with your target audience
Feature Friday: Reaching Your Target Audience in Unexpected Places With Podcast Marketing

Sometimes the best ideas for your marketing plan are right under your nose. As podcast marketing has grown in popularity, SJC Marketing has been equipping clients with ideas and strategies for growing a podcast audience. Then one day, it hit our team, “Why aren’t we doing this for ourselves?” Podcast marketing is an easy and […]

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Feature Friday, September 1, 2017
Feature Friday With a Gnome Named Gnorman and Social Media Marketing

Social media is a great resource for building brand recognition and engaging with your target audience. It’s a prime place to express your brand message and publish content, like blogs and video clips. If you’re not including social media marketing as part of your comprehensive marketing plan, you’re missing opportunities to connect with your potential […]

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Feature Friday, August 25, 2017
Feature Friday: Design That Speaks Your Brand’s Language

The design of your logo and accompanying communications speaks volumes about your brand. You can use color combinations, angles and font styles to convey that your brand is trustworthy, fun, or cutting-edge. A lot of considerations must go into designing a logo and communications that consistently speak your brand message, and SJC Marketing’s design team […]

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interactive design
Feature Friday: Why It’s Worth Your Time to Invest in Website Design

It used to be enough to simply have a website, with contact information and directions to your location. Now your website is a marketing workhorse, impacting your search engine optimization (SEO) and functioning to convert casual visitors to loyal customers. Website design is an important part of any marketing strategy, and it should be created […]

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Feature Friday, August 25, 2017
Feature Friday: Team SJC Video Marketing

Video marketing is in high demand as consumers are increasingly looking for an entertaining way to learn about your brand and what you can offer them. They’re coming out in a variety of formats, too, from live video and GIFs to animation and Instagram stories. Recently, our team at SJC Marketing was tasked with coming […]

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