Marketing Musings

Copywriting

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Copywriting: Still a Powerful Tool

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Monday Morning Coffee with Drum Monkey Percussion

What happens to those who just want to bang on the drum all day, so to speak? They become the visionaries of Drum Monkey Percussion, bringing nearly 40 years of experience to northwest Missouri and showing kids (and adults) that percussion is fun, creative and incredibly worthwhile. Drum Monkey Percussion has recently returned to St. […]

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Monday Morning Coffee with Mi Amor Cake Design

Tis the season for …. Cake. Lots and lots of cake. Graduations, honoring Mom, baby baptisms, and weddings are just a few of the cake-friendly occasions happening nationwide right now. Here’s an example from Mi Amor Cake Design, showcasing a few simple ways to stand out in a market that offers plenty of options for […]

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Six Tips for Making Your Mark on the Content Marketing World

The content marketing world is one that is meant to be shared, and it’s always interesting to see what others in the industry are saying and doing. In fact, sharing content is a great way to pass along tips and tricks that each of us has discovered along the way. By partaking in the content […]

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Blogging: It’s What’s For Dinner

An amuse-bouche of communication no longer, blog writing now has become the main course for businesses that want to beef up their company’s bottom line.  Here’s the skinny: a business that is not utilizing blog writing is essentially leaving empty seats at its marketing table. Let’s say that your business and Google sat down at […]

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Inject Your Branding Ideas into a Successful Content Strategy

When it comes to content marketing, it’s so easy to get the cart before the horse so to speak. Having the greatest branding ideas in the world isn’t going to help if you don’t have a clear strategy to get your point across in a cohesive fashion. A solid content plan must precede action, otherwise […]

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Engagement Marketing

March Madness is upon us, and there is no team worth routing for, quite like the SJC Team. If you are looking for real change…honest-to-goodness real development of your marketing strategy and communications plan, you’ve found the right team. We are a marketing company dedicated exclusively to campaigns and content creation. Our sole business purpose […]

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3 Guidelines for Content Marketing

Content marketing is quite possibly one of the fastest growing and most effective methods of reaching out to consumers today. Done properly, it is a tool to help you build your brand, reiterate to current customers reasons for remaining loyal, and convince would-be buyers that your brand is the one to trust. The following three […]

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Dissecting the Content Marketing Hype

A quick look at graphs produced by Google Trends shows that there has been a growing interest in “content marketing” as evidenced by the number of searches occurring over the past couple years, while searches for just “marketing” alone have declined or remained stagnant. Despite its growing popularity, there has been much ado about content […]

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