Marketing Musings

Personalized Communications Foster Long-Term Client Relations

LinkedIn and Marketo Have Come Together to Take Personalized Communications to a New Level Many people or organizations begin marketing campaigns and expect instantaneous results. What some marketers do not know is that it takes a lot of time to make your brand recognizable to your public. Brands are banning together to make this possible, […]

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Monday Morning Coffee: How SJC Justifies Eating Cupcakes for Breakfast

There are many things companies can do to get customers in their doors. But what happens AFTER they’ve sent their products home with them? One of the most important aspects of marketing is customer feedback. Recently, members of the SJC team indulged in cupcakes during our Wednesday Team meeting. And no, it’s not our normal […]

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Monday Morning Coffee with Pony Espresso

This morning, beat the “daily grind” of your Monday with an experience at a true local coffeehouse, Cafe Pony Espresso, located in downtown, St. Joseph, Mo. Walking in, you’ll likely get a nod and a greeting from the locals and hear a bit of area politics. For many, Cafe Pony Espresso is like a classic […]

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Does Your Customer Engagement Start With Your Employees?

In a digital world, customer engagement is less likely to occur in person for the business-to-business market place. Those customers are turning to digital sources like social communities, mobile apps, the web, and their peers. Nearly 70 percent of buying processes are done without interacting face-to-face with a vendors sales staff. Here is how today’s […]

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Loyalty Begins When You Engage Customers

Our lives are made easier by common business practices that include automation, but at what cost? At the end of the day, customers still prefer human interaction. A recent article highlights what companies are doing wrong to engage customers and how they can do it better. The first step to loyalty is communication. It’s important […]

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Monday Morning Coffee with the Allied Arts Council

Art is big business. In fact, a recent report says nonprofit arts and culture are a $10.9 million industry in Buchanan County—one that supports 489 full-time equivalent jobs and generates $889,000 in local and state government revenue. The Allied Arts Council of St. Joseph, Mo., is demonstrating this with successful programs, events and initiatives throughout the year that […]

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LinkedIn is a Great Tool to Increase Customer Engagement

Despite the hustle and bustle of everyday life, most people still want that personal touch when making their purchases. In fact, when it comes to followers on LinkedIn, nearly half of them said they prefer to do business with a company they interact with. For your company, this means keeping an active presence on LinkedIn. […]

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Creative Blog Writing is An Important Tool For Any Company

The best creative blog writing is often inspired by the world around us. There are many ways to cultivate your techniques. For starters, take some time each day to tap into the day’s top news. Keeping up with both local and national news can provide you with the ammunition to connect to your readers. More […]

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Six Tips for Making Your Mark on the Content Marketing World

The content marketing world is one that is meant to be shared, and it’s always interesting to see what others in the industry are saying and doing. In fact, sharing content is a great way to pass along tips and tricks that each of us has discovered along the way. By partaking in the content […]

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Blogging: It’s What’s For Dinner

An amuse-bouche of communication no longer, blog writing now has become the main course for businesses that want to beef up their company’s bottom line.  Here’s the skinny: a business that is not utilizing blog writing is essentially leaving empty seats at its marketing table. Let’s say that your business and Google sat down at […]

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