Once you get the green light to put your digital marketing plan into motion, there are many steps to take initially that can help you win the race. The tricky part of putting together a marketing strategy is planning ahead and training for the race before it starts. Here are ways to prepare your digital marketing plan in order stay ahead of your competition.
- Timing is Everything – Your online presence is only fully effective if you are reaching your audience at the right time. Research when your target consumers are online and most likely to take action with your brand. For example, online shoppers are more likely to make a purchase between the evening hours during the week and in the mornings on weekends. You are not likely to make a sale in the middle of the day during the work week. Knowing where your demographic is online and when they are active is the quickest and easiest way to engage with them.
- Offer Value, Don’t Just Self-Promote – Your digital marketing plan must include value add for your consumers. Much has changed since the days of traditional print advertising where self-promotion was the priority for brands. Today, it is about offering more for your consumer. Social media is the perfect place to offer exclusivity to those who are loyally following your brand. Coupons, downloads, entertainment and other incentives are important elements of your strategy that will keep your audience listening and interacting.
- Create a Welcoming Landing Page – When your goal is to redirect consumers to your website, make sure your landing page is clean, clear and to the point. Your consumers are following your lead so you’ll want to keep their attention. If you promised to show them how to find a coupon, ensure the coupon is front and center when they get to your page. Follow up with the promises you make in your digital marketing plan and your consumers will thank you.
At SJC, our experts know many different elements of digital marketing, from social media management to web design. Let our creativity and knowledge help you win the race. Contact us today to learn more.