In the world of marketing, content is everywhere. Your successful marketing strategies revolve around your ability to provide unique, engaging content through which you share your brand story with your target audience.
But don’t count your chicks before they hatch. It is important to recognize the difference between content and content marketing in order to maximize the best possible results. Understanding the difference begins by knowing how to create the content you want for your marketing plan. If you craft a content marketing plan before you have your content, you run the risk of confusing your consumers or not reaching the right target audience.
Content is simply information. It is the center of your brand’s message. It’s what you do and what you offer your consumers. Strategize by prioritizing what information is the most important for your consumers.
So now that you know that content comes first, you can take your plan a step further. Content is your message, but think of content marketing as the vehicle through which your message is delivered. Your content marketing strategies should focus on reaching your target audience, informing them and entertaining them with your brand.
An effective marketing strategy will result in sales, brand advocacy, leads and conversations among consumers. It is also important to remember that though your content may be the same no matter who your target audience is; content marketing will change depending on where those consumers are most likely to receive your message. Content marketing allows you to choose social media, printed materials, traditional advertising and many other options. Each one can help you reach various markets.
Your content and marketing plan are top priorities at SJC, where we craft thoughtful strategies aimed at maximizing your brand awareness. Contact us today to start your next marketing project.