Are You Utilizing Life Events as a Part of your Digital Marketing Strategy?


Pinpoint Your Target Market by Learning More About Them

Have you thought about how life events can impact your digital marketing efforts? Most marketers use them because there are a set of expected behaviors associated with each event, such as a marriage, wedding shower, wedding, baptism, birthdays and any other big life event that occurs.

Think about all the resources that are used in putting a wedding together. How about celebrating the birth of someone in your family or your friends? And what about birthdays? You’re probably already on this one — you send out a little note or an email on your clients’ birthdays, making them feel special and remembered. You can take your digital marketing to the next level by utilizing these big events that occur in your target market’s lives.

Utilizing Facebook

With every life event, consumers are making purchase decisions. Facebook makes it easier for you to reach your target market, as it has a feature that allows users to fill in the blanks about the details of their special event.

The more you know about your target audience’s event, the better armed you are to build customized content around their specific event. For example, if you see a group of potential clients nearing retirement (they’ve created a retirement party announcement on Facebook) what services does your organization offer that could be built into a digital marketing campaign for this group?

Don’t Forget About Pinterest

As ad platforms go, Pinterest isn’t scoring very high at the moment, but it can be a valuable addition to your marketing strategy. This platform is extremely popular with females, and there are about 200 million users active on it every month.

Seasonal moments are the crucial component here, as Pinterest reports that pins about seasonal moments drive awareness almost 10 times higher. How can you work that into your digital marketing campaign?

By taking your thinking to the personal level, you’re going to improve your digital marketing outreach and engagement efforts. At SJC Marketing, we’ve assisted many clients in a variety of industries in getting to know their target audience and engaging with them. Contact us today and let’s talk about how we can do that for you.

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