Unfiltered Marketing: Social Media Trends to Watch in 2018


Is blogging still cool? Yes it’s still a powerful marketing tool.

After multiple episodes with special guests on Unfiltered Marketing, the podcast of SJC Marketing, our team took a holiday break to recap the first half of the season, trade Christmas stories and offer a few insights on social media trends shaping up for 2018.

Our podcast producer, Zach Doyle, weighed in a bit on this episode when the topic wandered into his area of expertise, and when he shared his version of the childhood “Wait, is Santa real?” story. (According to Zachary’s dad, it’s simple: “Nope.”) Nevertheless, the team at SJC fought to keep the spirit of Santa going with this holiday-themed podcast.

As 2018 nears, it’s important to have some strategies in place for social media marketing so that you won’t be tempted by every shiny new example of marketing. This is where a solid marketing strategy comes in, because it makes it easier to stay on track and know how you’ll be spending your marketing resources when the new year begins.

The podcast also covered a few of the ideas for marketing that SJC is considering for 2018. One of those areas of expertise is helping companies distinguish between truly effective new marketing trends and ideas that are likely to quickly flop. Account managers Jen and Anna discussed three trends for social media that are worth noting and might be a good consideration for including in your content calendar for next year:

Personalization: People want to be known by their favorite brands. It’s no longer good enough to use a “shot in the dark” mentality about sending out emails or posting on social media. Nurturing campaigns are important in this era of personalization.

Brand experience: Consumers are looking for ways to experience the brand, rather than simply purchase a product or service. Anna used the example of Fabletics, a company that she loves because they post Instastories, and involve founder Kate Hudson in some of their videos. It makes you feel like you are getting an experience, not just a product.

Jen noted Book of the Month as being a company that offers a similar level of brand experience by offering little clues about the next book and inviting audiences to follow the antics of Buster the dog on Instagram.

Video: The use of video is growing, and it can be included on a variety of platforms like Instagram, Facebook and YouTube. There are a lot of ways to do quality video that doesn’t require any special equipment. It’s a great way to include your audience in what’s happening behind the scenes.

If you’re shaping a marketing strategy for 2018, invite SJC Marketing into the conversation. We’d love to hear about your plans to nurture leads and tell your brand story. Make an appointment with us, and don’t forget to listen to the latest episode of Unfiltered Marketing!