Do You Understand the Power of the Hashtag?


Incorporating Hashtags Into Your Social Media Strategy

Do you fully understand the power of a hashtag? If you do, then chances are you have already made a plan on how to incorporate them into your content marketing and social media strategy for the new year. If you are still on the hashtag fence, here are some things to consider:

Including hot topics that are relative to a large audience for special occasions like holidays and anniversaries is powerful. Twitter estimated that 17.9 million tweets would be sent out in honor of the New Year.  Those numbers show that if your brand is using holidays in your hashtags, you have the potential to reach a much larger captive audience.

There’s another side to this story though: In your mission to reach a larger audience, you don’t want to forget your actual target clients who value relative content. That is where #Recommendsday is really helpful. You are tapping into a global topic but the information you give is relative to your immediate audience. Make a recommendation about a service you provide or product that your audience will find interesting or helpful.

Make your own and stick to it. Wouldn’t it be wonderful if at the end of the year there was one place where you could keep all of your best content? Enter: the hashtag. For example, on Instagram, when you use a specific hashtag for a product or service, your clients will be able to see everything you’ve ever posted using that hashtag, thus creating a portfolio tailored to exactly the topic they want to know more about. You can also use this as a tool to create a presentation for the end of the year.

As you plan your social media marketing strategy for 2017, be ready to make hashtags a part of the game plan. Your ability to gain a following based on consistent and relative posts will not go unnoticed. Your target audience will pay attention.

If you are looking for more ways to make a powerful statement in the new year, contact the experts at SJC Marketing. We would love to talk to you about your marketing strategy.

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