Delivering content to a targeted audience is a bit like initiating the dance of courtship. Just as with a real relationship, before asking for one’s hand in marriage, it’s beneficial to first establish a relationship rooted in trust. With content marketing there is no hard sell or marriage proposal right off the bat — instead, the content marketing agency aims to woo viewers over the course of time and gain their trust in the hopes of one day sealing the deal.
This type of approach requires the content marketing agency to get a little creative. In the current era of instant gratification, we have forgotten the hidden art of courtship. This blog from copyblogger.com offers some insight into the pursuit and how to successfully find your way into readers’ hearts.
Ultimately, it starts with a long-term focus and keeping your eye on the prize. Just as with love letters and phone calls, the content marketing agency’s various forms of blogs, articles, video content, etc. are ways of going about getting a particular audience’s attention.
Basic foundational content should continually reveal more about who you are as a brand and address the interests of your target client. Foundational content is important because it constitutes the brick and mortar pieces that are sharable, which constantly direct traffic to your site. A content marketing agency will also want to incorporate material that piques the readers’ interest and helps them better understand topics on a deeper level.
Another goal of the content marketing agency should be to establish your brand as a market leader. This can be accomplished by continuously sharing newsworthy updates with readers to help foster trust and position you as an industry guru. Eventually, your target audience will come to rely on you to alert them of news and the latest trends.
It’s also ok to be a little more direct with your approach. An example of this might be creating content that addresses a common problem and shows how your brand’s solutions have helped to solve it. As long as readers are receiving something of value, they’re likely to continue to listen, regardless if it’s today they buy or not.
To learn more about courting with content, call or click today.