Tapping Into the Power of Pinterest

Pinterest is a power-house for all individuals, whether it is the consumer or the small business. It might look like it is just for home décor, wedding planning, and cat memes, but it can be so much more. Here are some tips for all small businesses to get started on Pinterest.

  1. Make Your Brand Visual
    For some, it can be simple to get on Pinterest and provide photos, as their business is ratherPinterest 2 visual based. Consider those in the travel and gardening industries, or even a small boutique. It might not be that simple for your business, but it isn’t impossible. Think of different ways you can visually represent what your business does. You could pin a photo of your team in action or even creating an infographic with industry data is a way to use Pinterest to your advantage.
  2. Promote Your Deals
    May Designs is a great company who has outstanding success when promoting their deals on Pinterest. They utilize the Throwback Thursday hashtag (#TBT) and promote the different patterns that are on sale through the end of Thursday. Additionally, they promote Mother’s Day, weddings, and graduation sales. Using tools such as PicMonkey or Canva, it would be simple to piece together an image that will announce your latest deal.
  3. Keep Content Organized
    No customer wants to stop by your Pinterest and see a random pin on a board that has already been categorized. Even if it seems silly, classifying your boards and organizing them is a great way to keep your customers coming back.
  4. Use Blog Posts and Videos
    Pinterest is all about linking content to their platform. For Pinterest users, there isn’t anything worse than seeing a great image and not having a link attached. Post the awesome image on your blog and link to it on Pinterest. The same thing holds true for any videos you place on your blog or YouTube. This gives you a great opportunity to get that information on a variety of platforms; just keep in mind the audience on each platform before sharing all your content everywhere.

If you are interested in seeing how Pinterest could work for your business, contact us today! We would love to visualize your business with you.