Take Your Image-Centric Social Media to the Next Level

Let Your Image-Centric Social Media Shine

A picture is worth a thousand words. How can you capitalize on that for your own brand? Each social platform has now jumped on board the image-centric social media bandwagon, which means the game just graduated from JV to Varsity. It’s vital to have a plan for your content. Here are a few steps to incorporate that will be sure to give your audience a great first impression of your brand and what you have to offer.

1. Blog Posts
   While most blogs should be right around 300-500 words, you can add impact through the use of images. Make sure each blog has at least one image that can add value to the post.
2. Keep it Simple
   Images with a lot of detail aren’t going to show up as well when you share them across all platforms, not to mention mobile. Be considerate of those who are viewing your content on smaller screens. Generate high quality images that are uncluttered and powerful.
3. Infographics
   The rule above applies to infographics too. There are a lot of infographics that are really long and contain a lot of information. Long and overwhelming infographics don’t share well across all platforms and can, oftentimes, become unrecognizable.
4. Use Humor
   Humor can be an easy way to connect with your audience. Grab a few Someecards or meme images for your image-centric social media strategy. Be aware of the message you are sending with some of those images. Either quickly create your own or be sure to set parameters for employees so that it stays true to your professional brand.
5. Take a Selfie (Sometimes)
   Seflies are fun and can give your audience a glimpse into your company’s culture. Don’t overwhelm your fans with these photos though. Find a good balance between fun image-centric social media and professional images that provide value to your followers.

There are few restrictions when it comes to the creativity you can implement with your image-centric social media strategy. Dare to be different. Let SJC give you the security you want while trying new things. Contact us today; welcome to Varsity.