Marketing Musings

Since 1966: The Family Planning Clinic Focuses on Healthy Lives for All Life Stages

“I’m definitely a woman’s advocate. I truly want to just be there for women whether it’s to help them know their options in contraceptive care, have a cancer screening or a safe place to live.”  – Family Planning Clinic staff Some of the best-kept secrets in a community operate quietly, behind the scenes, building a […]

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What is a Business Blog?

You have a website, so that is the best way for your customers to reach and learn about you, right? Well, not entirely. While you might have an online presence you may not be interacting with your target audience like you can with a business blog, so you’re missing an opportunity to build your case […]

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Building the Right Online Presence

There are a lot of things that need to be learned during the courting or dating process. You want to learn all you can about the person. You want to know their likes, their dislikes, what makes them tick, etc. You wouldn’t ask someone to marry you or accept a proposal without knowing a few […]

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The Value of Content Management

In the online world, it’s not enough to simply build a site and hope people will find it. If they know the name of your company or your direct URL, there’s no need to worry. But, do you want to be content with simply catering to your current customer base or do you want to […]

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Am I Ready for eCommerce?

My business can boom from going global and the only way I can do that is if I push internet sales. That is the secret that will keep my business flourishing and it will take little work to do so. Not so fast! While eCommerce may be the wave of the future, you still have […]

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I Don’t Have Time for Social Media

How many times have you uttered this statement? You know the value social media brings to the table, but you just can’t justify the time spent making it happen. You’re too busy with customer calls, appointments, meetings and everything else in your day that generates revenues. It’s your core competency and it’s what should be […]

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To See and Hear

When you click on a website, if you see a lot of text, what’s your first reaction? It probably isn’t to read all the words on the screen. In fact you may even navigate away from the site because it’s just too word heavy. What if there was a video you could watch? Would you […]

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I’m Retail – Do I Need a Blog?

To blog or not to blog – that is the question. Blogging is not just for certain types of businesses. Blogging can provide benefits for most any business, and it’s a great way to learn more about your customer and what they have to say about your brand and products. The posting of regular blogs […]

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Monday Morning Coffee with Collision Repair Specialists

Our Monday Morning Coffee focus is now turning outward, focusing on businesses within our community that are capturing our attention. Some of the organizations we will feature in this spotlight are SJC clients, while others are simply demonstrating success on their own accord. For this week, we want to spotlight Collision Repair Specialists (CRS). Members […]

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Editorial Calendars Help Manage Online Communities

Spontaneity is great, but when it comes to successfully managing Internet communications, there’s no such thing as winging it. To keep followers and advertisers engaged, there must be a fresh flow of information continually drawing them back for more. An editorial calendar can help. With so many components of online media to manage, it’s easy […]

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