Marketing Musings

Building Social Media Relationships With Customer Engagement

Let’s say you get invited to a friend’s house for a big party. You get there and start asking some questions about their life and how things are going, but no one responds. Nothing but silence. You might think they were pretty rude. The same principle applies to customer engagement on your social media platforms. […]

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The Story of the Hashtag

To some, hashtags come naturally; to others, they are still a mystery as to how it began, how to use them, and what the point of it all is. How about a short and sweet history lesson on hashtags? For the most part, we can thank Chris Messina for the origin of the personal use […]

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Twitter Has the Power

Sometimes we look at Twitter and think it is only filled with communication about who did what and when it happened. However, Twitter has an immense amount of potential when it comes to eCommerce, and that’s been looked over lately. It’s becoming increasingly more common to purchase clothing and other like items online; it’s even […]

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Has Your Current Brand Marketing Plan Kept You Out of Google’s Rankings?

When it comes to rankings, Google is King. And in order to make it in the Royal Court, good content is a must. The problem is figuring out how to get on top when it comes to search results. A recent report highlighted in Social Media Today reveals some data that might help us get […]

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Do You Know All Your Options When It Comes to Content Marketing?

All companies know the importance of content marketing but more than half of those same companies find it challenging. According to a recent survey, 64 percent of those businesses asked, felt creating content was a major hurdle. A recent article discussed what Content Marketing Institute and MarketingProfs’ survey found to be the best tricks to […]

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Join My Forest, Change Your Life: Meet Mosaic Life Care

Want to be part of my forest? This is a meaningful – albeit quirky – question you may see in 2013 across your social media networks, and it has little to do with going for a hike. Instead, it has everything to do with considering your total health and wellness from a fresh new perspective. […]

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Happy Thanksgiving from the SJC Team!

On this national day devoted to giving thanks, those of us at  Susan J. Campbell Copywriting Solutions would like to take the time to thank all of our readers, customers, colleagues and supporters for enabling our growth and success in the past year. We are also thankful to our families for supporting us in the […]

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