Marketing Musings

Marketing Strategies: Definitions You Should Know

People often use the terms marketing, advertising, public relations and branding interchangeably to express the act of promoting a product, service, person, business or organization. These concepts make up many marketing strategies and work together well, but they are not the same. If you are looking for a term to encompass all of these initiatives, […]

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On the Fast Track to Communication: Monday Morning Coffee with Tech Team

Though not obsolete “snail mail” is not competitive with the fast track way of online communications, especially if you are in the business of reaching a tech savvy consumer. For Tech Team, a company that provides IT solutions in St. Joseph, reaching their target audience online is the only form of conversation that makes much […]

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Susan’s Thoughts on Social Shake Up: What’s Your Golden Ticket?

Have you ever had that “Golden Ticket” idea that started a global phenomenon, spreading like the wave at a 1990 professional baseball game? The concept is the same – tell one person who wants to tell the next, bringing everyone into the fold to accomplish a shared goal. The wave can’t be done without everyone […]

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Rebekah’s Thoughts on Social Shake Up: 3 Ways to Get a Social Presence

The world of social media moves very fast, demanding constant attention, continuous learning and the evolution of ideas. To better hone our skills and drive measurable results for our clients, it’s critical that the SJC team keeps pace. What better way to do so than to attend Social Media Today’s Social Shake-Up (SSU)? This Atlanta-based […]

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Jennifer’s Thoughts on Social Shake Up: Inspiration to Spark New Conversations

In September, members of the SJC team traveled to Atlanta, Georgia to attend the Social Media Today Social Shake Up Conference. As social media and marketing experts, it is our job to stay on the cusp of innovations in communication and attending this conference enabled us to do just that. We met other professionals in […]

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Get a Step Ahead: Content Marketing Trends to Integrate Now

As you gear up for a change in the seasons, there are trends that are evolving. Pinterest is showing more boots and plaid, Instagram is full of Starbucks drinks and Facebook is filling up with news on favorite football teams. It is true that the fastest way to get updated on the newest trends is […]

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Who is My Target Audience? Marketing to Millennials by a Millennial

As a millennial, I’m not shocked that my generation has been called entitled and self-absorbed. However, marketers are figuring out that Millennials have joined the workforce and will be driving the economy for decades to come. If you are asking “who is my target audience?” and “Millennials” is one of your answers, you’re in luck […]

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How To Hashtag Better: The Denmark Way

With how popular hashtags have become, you would think it would be quite simple to get people on board with your particular hashtag. However, there are many times that individuals create their own hashtags when posting on social media platforms. Take a look at Denmark’s latest social media and hashtag push and you will learn […]

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Monday Morning Coffee (Really Monday Lunch Pizza) With il Lazzarone

If you haven’t stopped in at the newest pizzaria in town, you are missing out! Just off Frederick, il Lazzarone gives you an amazing atmosphere and even better pizza. The restaurant is run by a family determined to provide St. Joseph with locally grown and organic products, whenever possible. It’s all cooked in a beautiful […]

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Monday Morning Coffee With Jourdan Ryan

For as long as she can remember, Jourdan Ryan has loved to write. It is something that has been engrained in her, a desire that she cannot get away from, no matter how many times she thought about changing her major in college. Though she has only been part of the Susan J. Campbell team […]

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