Marketing Musings

Pinterest Marketing and What You Need to Know Now

Pinterest is still attracting a lot of attention. Partly because of its ease of use and wealth of information, but also because of how it is changing how marketing works. According to a study by Simply Measured, a social media analytics firm, almost 70 of the world’s top 100 brands are on Pinterest. One in […]

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Social Media Tools Go Beyond Just Facebook and Twitter.

If there’s one thing that National Small Business Week has taught us is that there are more social media tools available that just Facebook. If you haven’t made the move to using social media as a part of your day-to-day marketing plan, you really need to. But don’t just create a profile and forget to […]

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How to Make Your Blog More Appealing

In order to make your blog appealing you must carry on the excitement of the headline. The headline and the first paragraph are the most important components of any blog. If you do these two things well, you will make your blog more appealing to your targeted audience and no doubt get them to enjoy […]

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What is Your Social Media Campaign Missing?

Social media isn’t just a way to keep up with friends and family. In today’s business world, it has become the lifeblood for how we, the business leaders of tomorrow, stay connected with our customers. For those of you who are just getting starting, you may realize there is a learning curve associated with using […]

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Four Steps Forward, No Steps Back: Facebook Marketing

Ninety-two percent of consumers can’t be wrong, can they? Most consumers trust a personal recommendation from a friend over marketing advertisements. Think about the last new restaurant you tried, was it because of the ad that you saw of their food or your friend’s description of the atmosphere, the good customer service, and the excitement […]

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Creative Blog Writing Tips For Better Headlines

In order to get the customer in the door, department stores design elaborate window displays. You have to give them something they want. It’s no different with your online content. Creative blog writing begins with offering that enticing headline for your readers. So you’ve written an amazing article to post to your website but you […]

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Successful Video Has to Have a Smart YouTube Marketing Strategy

Video has become a popular way for companies to promote their products and services. And where do you think most customers go to find videos – YouTube. However, not every business finds the same success. In order to turn your videos into profits you need to develop the content that correlates with what you’re trying […]

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Here Are a Few Blog Writing Tips to Consider

Blogs have become a popular channel for businesses looking to connect with potential customers but they can also be a great way for bloggers to get some bylines. Here are some helpful blog writing tips to keep in mind. Blogging is a two-way street. If done correctly, guest blogs can bolster quality content on your […]

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Social Media for the Small Business Owner

If you are still afraid of social media – don’t be. Now is the time to face your fears and get networking. Even the most forward-thinking marketers couldn’t predict how social media would be changing the way we do business. For big brands and big companies, social media was something that was easy to accommodate. […]

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Content Marketing Should Focus on Content

The best part of your content marketing plan is obviously content. But you’d be surprised how many business owners neglect the quality of the content they provide to their readers. The right content can attract loyal customers and build retention. Your new content marketing plan will need to encompass your new role as publisher. Yes, […]

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