Marketing Musings

target audience
If the Shoe Fits: Steps to Take to Reach a Better Target Audience

Social Media Strategies Don’t Have to be Generic You wouldn’t buy a pair of shoes that didn’t fit, so why should your brand have a social media presence that doesn’t fit your target audience? Ad campaigns are a key element of making your social media strategies perform the way you need them to. If you […]

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social media trends
Social Media Trends That Emerged in 2015

The Best Social Media Strategies in Marketing Last Year It’s time to kick off another year of using social media trends to strategically market your business in 2016. If you’re a progressive marketer, it’s important to stay on top of new ideas that are moving products and services in exciting ways that promote growth. However, […]

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Trending Thursday
Trending Thursday With Socially Responsible Companies

How to Promote Your Business While Giving Back: Smart Companies Know You Can Integrate the Two Consumers are more in-tune than ever to companies who have a strong sense of social and corporate responsibility. When thinking about how to promote your business, realize that audiences may make a decision about who they’ll do business with […]

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Customer Acquisition Strategies That Work While You’re Not

How to Market Your Business With Consistent Content Wouldn’t it be great to know your business was consistently being promoted by a powerful engine of messages, even when you’re not at your workstation? Customer acquisition strategies are designed to carry out that function, especially when placed effectively within your overall marketing plan. If you’re wondering […]

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The Magic of Social Media for Startups

New Brands Can Build a Strong Foundation for Online Success by Paying Attention to Social Media Trends What do startups need for a successful social media launch? For your new brand or business, creating a buzz can start before you open the doors. Social media trends provide the traffic brands need to launch a new […]

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Social Media for Startups: Connect With Hashtags

Include a Focus on Hashtags as a Part of Your Social Media Strategy Social media is an important part of every startup’s marketing plan. Driving more eyes to the brand, gaining the interest of consumers in products and services, and building a community of like-minded individuals are all perks of embracing an effective strategy in […]

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Message Creation: Are You Reaching Your Target Audience?

Tips for Engaging Social Media Strategies When thinking of message creation for your social media platforms, think about the culture and “voice” of your organization. Are you witty? Are you hip? Are you edgy? Most importantly, how are your social media strategies engaging your consumers? PR News gives us rules for engaging message creation, here […]

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Social Media Strategies Gone Wrong

5 Reasons Social Media Strategies Sometimes Just Don’t Work Let’s move past the obvious fact that social media strategies are tools your business uses to build an audience base and give them information about your product or services. Let’s move past the fact that it’s not going away and can’t be overlooked within your overall […]

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Personalized Communication and Brand Identity

What is Your Personalized Online Communication Saying About You? Communication is a complex process. Words convey a different message depending on vocal tone or body language. “What did you do?” in an angry voice with hands on hips expresses a far different meaning than a smiling, upbeat “What did you do?” Human communication is divided […]

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Social Media Platforms: How Does YouTube Fit Into Your Marketing Strategies?

Are your social media platforms made to match your marketing strategies? People love pictures and videos – anything visual will boost their likelihood of clicking on your link. This is important to consider when looking at social media platforms as you put together your marketing strategy. When you think of social media being used as […]

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