Marketing Musings

Great Content Marketing: Why Does Some Material Rise to the Top?

What’s the hardest thing about content marketing? Survey says:  creating content that truly gets customers or leads interested. Second place:  creating the right volume of new content to make your strategy effective. Everything your business writes – from your website text to your social media posts to your printed pieces – is your content. Today, […]

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The Branding Online Challenge – Are You Ready to Get in the Conversation?

Do you control your branding online? In this age of the information superhighway, the marketing industry has changed. Well-established brands such as Coke, Nike and Ford built their brand presence before the proliferation of blogging, articles and social media online. And, while these names enjoy the power associated with their brand, they’re not immune to […]

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Word of Mouth Power Reigns. Boost Yours with Facebook Strategies.

  Few marketing strategies are as powerful or as elusive as word of mouth. It’s an ancient strategy that still carries intense importance today toward building brand power, but where does word of mouth fit into modern social media tools? If your business is using Facebook to create an active conversation with your audience, you’re […]

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Social Media Marketing Mistakes: 3 Pitfalls to Avoid

It’s Friday the 13th – are you ready for things to start going wrong? What about your social media marketing efforts? If you don’t have a clear strategy in place, it’s possible that you have already made a social media marketing mistake or two. I know I have, which is why I set out to […]

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How Social Media Marketing Increases Sales

Social media marketing will work when strategized and executed correctly, there is no question about it. For nearly six years social media has been a major force among progressive business owners and the results have proven positive. According to a post by the Weidert Group, the more you engage in social media marketing, the better […]

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Let’s Get Fresh: With Content Marketing That Is

You crave fresh air. The smell of fresh cut grass. Fresh greens at your local farmers’ market. Google craves fresh content marketing. So do your clients, and the “fresh” movement is creating quite a buzz. The Google Panda update last year is kickstarting conversation across SEO arenas and content marketers near and far. What are […]

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Does Your Social Media Strategy Support Your Brand?

Social media — we’re all there, sharing the latest updates, tweeting about our online specials and posting trending questions in LinkedIn groups. At SJC, we have a social media coordinator who oversees the management of our platforms, ensuring everything we do within our social media strategy supports our brand. If everyone on the team could […]

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4 Tips to Pinterest Content Marketing

The hype surrounding Pinterest tends to toggle between those obsessed with the fun ideas they find on the site and business-minded individuals identifying different ways to drive traffic and convert leads with the platform. The latter tend to favor Pinterest content marketing. As I am a big fan of anything that helps drive traffic to […]

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3 Benefits to a Purposeful Content Marketing Strategy

You’ve likely heard a lot about content marketing, and the way it plays an important part of your online strategy to drive traffic to your site. Did you know an effective content marketing strategy is not just implementing the right pay per click ad? In fact, with the right key words, content and social media […]

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White Paper Marketing Is Driving Sales

White paper marketing is driving sales in a direction it has never gone before. Because you want to sell your product to buyers, you must make it available to be seen. This means more than just featuring what you have to offer on your site. You must be intentional in your marketing efforts. A strategic […]

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