Marketing Musings

Marketing Strategy Tips for Social Media:

Social media is a necessary part of a good marketing strategy. However, it is always changing and there’s always steps to take your company’s social media presence to the next level. In case you aren’t convinced, here are a couple of statistics to convince you that social media is a powerful tool: Nearly half of […]

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Eight Rules to Conquering Twitter

When developing your social media marketing strategy, Twitter can be an invaluable tool. It can effectively enable you to share information about your company and yourself off the clock. There is no need for third-party content or time-management concerns you are probably getting when using Facebook. In order to get the most of your Twitter […]

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Ten Ways to Improve Your Social Marketing Strategy

When it comes to your marketing strategy, the back seat is not the best option. In today’s world of social media, you need to take action. If no one is talking about you, you don’t exist. Even in negative conversations, a great marketing strategy will allow you to take the bull by the horns and […]

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If You Don’t Have a Social Media Marketing Plan Don’t Waste Any More Time.

Most businesses are realizing how critical social media plays in the business world. Facebook, Twitter, Google +, and LinkedIn, should already be a part of your social media marketing plan. But it’s not just about having a presence online. You need to have an active presence which means commitment, industry insight, strategy, and thoughtful content. […]

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Optimize Your Marketing Plan With Quick Results

When you are running a business you want immediate results. Your marketing strategy is no different. But as you know, there’s a lot of hurry up and wait. A recent Social Media Today article talks about six easy ways to optimize your marketing plan. Start off by expanding socially. Too many of us tend to […]

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Benefits of Using a Social Media Marketing Service

If you maintain a presence on social media, then you know how tricky it can be to assign a value to your efforts. Do more likes on Facebook necessarily translate to higher sales? While answering such questions may not always be simple or straightforward, a social media marketing service can put a proper strategy in […]

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Think Outside the Content Marketing Box

Who would have thought that simply taking care of your current customers would generate new ones? It’s an interesting concept. One that’s been around forever but is clearly masked by all the technology and content marketing campaigns out there. To be honest, nothing beats old fashioned word of mouth. Consider this: if your business is […]

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The Truth Behind Social Media as Part of Your Marketing Strategy

What’s social media really good for, anyway, when it comes to growing your brand and making more money? Think of it this way:  Social media creates true brand advocates for your company, and they have serious power in carrying forward your good name and resulting in higher sales or leads. This is not the same […]

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Social Media Marketing Mistakes: 3 Pitfalls to Avoid

It’s Friday the 13th – are you ready for things to start going wrong? What about your social media marketing efforts? If you don’t have a clear strategy in place, it’s possible that you have already made a social media marketing mistake or two. I know I have, which is why I set out to […]

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