Marketing Musings

Eight Rules to Conquering Twitter

When developing your social media marketing strategy, Twitter can be an invaluable tool. It can effectively enable you to share information about your company and yourself off the clock. There is no need for third-party content or time-management concerns you are probably getting when using Facebook. In order to get the most of your Twitter […]

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Getting the Best ROI From Your Social Media Tools

In today’s marketing world, it’s easy for businesses to indulge in social media. Facebook, LinkedIn, and Twitter are all viable tools to market your site to not only get your message out but build brand awareness and increase customers. The problem is, no matter how many tweets, likes, and shares, you never really know how […]

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Developing a Content Marketing Plan for Success

A successful content marketing plan includes employees, partners, and customer service to really establish the brand across multiple channels. There are three key objectives when tackling content marketing in 2013. The first thing is that you need look past content marketing as a buzzword. Understand that it is more than a simple info graphic embedded […]

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No Random Tweeting: Twitter for Your Business

Using Twitter for your business: In short, if you’re not using it to share information with your customers, you’re missing out. Twitter continues to occupy social media space as a stronger business tool now more than ever, feeding an audience that wants to learn about innovations and products that make their lives better. But, using […]

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7 Content Marketing Tips to Map Your Way to Success

In an era where content occupies the driver’s seat of most marketing strategies, you can’t afford to forget your map. Are you driving aimlessly down the road, or do you have a plan of how to reach your destination? According to an article found at Social Media Examiner, nearly 100 percent of marketers are using […]

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Making the Most of Your Twitter Skills

What is it about that little blue bird that has everyone so chirpy? Like it or not, Twitter has become a powerful communication tool that marketers cannot afford to ignore. To fully leverage this platform, however, requires some planning and attention to detail. The following steps will help you get started. Get your information into […]

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The Power of the White Paper: Try It as Part of a Focused Content Marketing Strategy

Good news:  If you’re producing great marketing content for your organization, you’re already well on your way to a great quality white paper that can increase site traffic across all your content marketing platforms. Get ready to learn about the power of the white paper. What exactly is a white paper? Though not as commonly […]

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Monday Morning Coffee with Collision Repair Specialists

Our Monday Morning Coffee focus is now turning outward, focusing on businesses within our community that are capturing our attention. Some of the organizations we will feature in this spotlight are SJC clients, while others are simply demonstrating success on their own accord. For this week, we want to spotlight Collision Repair Specialists (CRS). Members […]

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Does Your Brand Shine in Your Writing?

Believe it or not, this is an important question. Everything you do as a representative of your brand impacts that brand – including your writing. Never is that message more clear than when you notice a writing mistake. As a marketing and content creation company, we are actively involved in blogging – obviously – and […]

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Now That You Have Them, What Will You Do to Engage Your Audience?

Remember catching a firefly on a summer night as a child, or maybe catching a brilliant jar full? In some ways, it’s a little bit like engaging your audience with content marketing tools. The question is the same:  now that you have a healthy batch of devoted, interested fans, friends and re-Tweeters, what will you […]

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