Marketing Musings

LinkedIn for Business
The 6 Steps You Need to Optimize LinkedIn For Businesses

How to Promote Your Business on LinkedIn It isn’t enough to simply include social media as a part of your content marketing plan. In order to grow your business, you need to be strategic in the combination of social media that you use, as well as the type of content you post. In using LinkedIn […]

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Trending Thursday
Trending Thursday Looks at How Pinterest is Winning the Race in Creative Content Ideas

What’s more fun? Reading funny memes and stalking your high school prom date on Facebook? Checking in to see how successful your college rival really is on LinkedIn. How about shopping for the perfect organic sheep wool yarn on Etsy? It’s hard to choose because social media and e-commerce are the most popular sites on […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: Spaces, Characters & Personal Emojis

Google Gives You Space Google+ may not have been a resounding success, but Google’s Spaces just might be. What do you get? A simple space (haha, get it?) to share things within a small interest group. Google created this platform to streamline the process many individuals go through when sharing content within a group. In […]

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brand story
Do Platforms Make a Difference on Sharing Your Brand Story?

If You Want to Know How to Promote Your Business Take a Look at LinkedIn With 400 million users, LinkedIn is a very important platform for businesses to be taking advantage of. Social media experts agree that though a strong profile is a great place to start, interaction and making connections is a must if […]

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marketing tips
Marketing Tips That Show LinkedIn’s Value

It’s Not Just About the Latest Social Media Trends It’s easy to look at social media trends and see where you can try to fit yourself or your business into them. However, it’s not always about what is trending and changing. There are some platforms that have stayed true to who they are and have […]

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Trending Thursday
Trending Thursday: LinkedIn Group Changes Draw More Howls Than Hallelujahs

How to Shift Small Business Marketing Tactics in Response to LinkedIn Group Changes LinkedIn’s recent changes to its Groups feature have drawn a variety of responses. Although the changes were intended to elevate the feature’s quality (ultimately a move to elevate LinkedIn’s overall value), the responses have been decidedly negative. Now, group managers are in […]

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LinkedIn for Business
Using LinkedIn for Businesses

Integrating B2B Social Media Into Your Strategy Social media is a powerful tool when used correctly. Choosing the right channel is crucial. For B2B marketing, using LinkedIn for businesses is one of the best platforms to connect brands with potential clients. In the first quarter of 2015, LinkedIn reported that it had 364 million users, […]

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Maximizing the Impact of LinkedIn for Businesses

Using LinkedIn as an Essential Part of Your Growth Strategies Are you accessing all the potential of LinkedIn for growing your business? The right execution can harness the power of LinkedIn for businesses through a number of growth strategies tailored for this social media platform. Here are a few clever ways that you can use […]

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How to Use LinkedIn for Business Success

Why B2B Social Media is Important Many of us, as individuals, have a LinkedIn profile. But just admit it – you may use it for professional creeping sometimes. Don’t be ashamed. But how should you use LinkedIn for business success? And is social media really important for B2B situations? The answer to the B2B social […]

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Message Creation is the Key to Building Relationships With Your Audience

Storytelling is not something that everyone does well, but when you know someone who is an excellent storyteller, people hang on every word of the stories they tell. They become emotionally invested and are willing to share the story. When a brand focuses on message creation, their content may become more shareable. Your audience wants […]

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