Marketing Musings

Your Next Email Strategy Should Include These Five Points

Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different.  An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. Tackling each of these areas should not only increase your open and click rates but […]

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Keys to Successfully Market a New Business

So you’ve got a good product or service and you’re ready to take it to the next level. What does it take to successfully market a new business? It begins with a good website. These days so much of commerce occurs online that not having a website, or implementing one poorly, is the equivalent of […]

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