Marketing Musings

What We Write

Content Marketing

3 Benefits to a Purposeful Content Marketing Strategy

You’ve likely heard a lot about content marketing, and the way it plays an important part of your online strategy to drive traffic to your site. Did you know an effective content marketing strategy is not just implementing the right pay per click ad? In fact, with the right key words, content and social media […]

White Paper Marketing

White Paper Marketing is Driving Sales

White paper marketing is driving sales in a direction it has never gone before. Because you want to sell your product to buyers, you must make it available to be seen. This means more than just featuring what you have to offer on your site. You must be intentional in your marketing efforts. A strategic […]

Monday Morning Coffee

Java with Jenny

As we continue our journey into the lives of our team, Jenny Wescoat is the next person we’d like you to meet. Her situation is a little different than most of our team members. Jenny gets two versions of her story – grab your java and read on to see why. Jenny’s take on her […]