Marketing Musings

How Prepared is Your Content Marketing Agency?

The marketing world is always changing incrementally, but there have been two major phases that we can see. The first had the goal of appearing in search listings with a measurement using a limited number of keywords. The second had the goal of content discovery, brand building, and connecting with the audience across a number […]

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The Content Marketing Agency – Teaching the Art of Courting, Content-Style

Delivering content to a targeted audience is a bit like initiating the dance of courtship. Just as with a real relationship, before asking for one’s hand in marriage, it’s beneficial to first establish a relationship rooted in trust. With content marketing there is no hard sell or marriage proposal right off the bat — instead, […]

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