Marketing Musings

New Report Shows Growth Areas in B2B Content Marketing

A new report on trends in content marketing says that B2B marketers who are enjoying the greatest success share a few key stratagems. Consider what the report said was characteristic of leading content marketers. 1. They have higher budgets According to the report, the most effective content marketers were involved in organizations that devoted 31 […]

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Updated Page Insights on Facebook Bring Greater Benefits to Your Marketing

Facebook has been a marketing bonanza for many businesses. Now the social media giant has made some changes to the Page Insights that should yield even greater benefits for your company. In case you’re not aware of them, here are a few of the recent upgrades. 1. Easier information management The People Talking About This […]

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What Can we Learn From Others Mistakes in Social Media Marketing?

The story is a big deal right now: Kmart is opening at 6pm on Thanksgiving Day and staying open for 41 hours straight. Whether you agree with their business tactic or not, there is something to be learned from their awkward way of explaining themselves on a variety of social media platforms. Business Insider tells […]

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What You Need to Focus on When Starting Your Own Blog

One of the best ways to direct traffic to your website in a highly credible way is to include a high-quality, high-content blog. It not only brings traffic your way, it also helps to establish online credibility. A survey of bloggers and marketers shows that the most powerful blogs offer trustworthy information with links to […]

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Is Social Media Marketing For Everyone

We know it can sound pretty risky; there are a lot of challenges when it comes to social media marketing for any business. It gets even more challenging when considering some of the regulations your company might face. Regulations may sound like something you don’t want to mess with, but we can give you this […]

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Copywriting: Still a Powerful Tool

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Ramp up Your Holiday Email Marketing Campaigns

It’s never too early to start planning Christmas promotions. With Halloween just around the corner, now is actually the perfect time to start developing marketing strategies, which should include email marketing campaigns. The Christmas campaign should look different than your normal email template. Make it pop with a new design that will attract attention. Christmas […]

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Blog Writing Tips That Keep Your Audience Coming Back

Building an audience that will return to your blog takes a focused effort to engage the audience with content that keeps them coming back. With consistent creations over a period of time, the audience will grow and they will keep coming back. There is a difference between blogs that have strong and weak audiences. The […]

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Facebook: Where Traffic is a Good Thing

We all know that traffic is typically a word that causes the blood pressure to rise and the desire to throw something increases. However, for Facebook, traffic is a wonderful thing and we love to see those numbers rise. According to research done by the Facebook VP of Partnerships and Global Operations getting traffic is […]

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Focus on Content Marketing to Build Your Blog Audience and Drive Sales

Are you committed to a business blog but not certain what value it’s bringing to your brand? Take a more serious look at what you’re writing to ensure that you’re getting everything you can out of the process. You can take your blog and turn it into a content marketing focal point. Why, you ask? […]

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