Marketing Musings

Marketing Strategy Lessons From an Unlikely Source

You use this every day, probably twice a day. If you’re a rule-follower and very meticulous, you might even use this three times a day. Have you guessed what it is yet? It is a toothbrush – and you can learn quite a bit from this amazing and simple tool. According to Robert Faletti, there […]

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Your Brand Story Establishes Loyalty

Everyone has a story to tell. The seemingly most uninteresting person in the room has a story somewhere in their past that will compel the average person. Like people, all businesses have a story to tell. When offering these “brand” stories to the public, a better understanding of what they do and why they do […]

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The Key to Internet Marketing – Diversification

Jumping into Internet marketing is best accomplished taking a planned approach. A poorly executed attempt can actually create a negative impact, and it can happen easily if you’re tackling a multi-channel strategy. Websites need careful tweaking, as do the articles, blogs and other writing associated with attracting more traffic to your brand. With a hand […]

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Pinterest: The New News Feed?

Experts are reporting that Pinterest has been gaining ground for more than just where to find your next Crockpot meal. Though Facebook and Twitter still own the game as far as sharing news goes, it looks like Pinterest isn’t too far behind. A new study that researched how content is shared found that 20 percent […]

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How Netflix Rescued its Brand

The year 2011 started off on the wrong foot for Netflix. Their stock lost half its value in just three months and Netflix CEO Reed Hastings was even named the worst CEO of the year by the New York Times. Ouch. So to say that Netflix has made a comeback would be the understatement of […]

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Marketing Lessons From Duck Dynasty

We are all very much aware of the Duck Dynasty and Phil Robertson deal. However, have you thought about what kind of marketing lessons we can glean from this story? The cliché saying, “there’s always two sides to the story” doesn’t really apply in this situation and here’s why: There are four sides to this […]

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LinkedIn Looks to Boost Content Marketing

Wanting to do more content marketing on LinkedIn? Now you can as the site is opening up to more granular updates on company pages. LinkedIn has more than 3 million company pages at the moment, but experimented in a pilot program with showcase pages for Adobe, Cisco, HP and Microsoft. Instead of just offering information about […]

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Four Fun and Different Ways to Stimulate Engagement on Facebook

You may know that engagement with your customers is important, however, maybe you don’t understand different ways to get that engagement up and running – or maybe you just need fresh, new ideas on how to keep it going. Here are four great ideas for engaging customers on Facebook: Take a Guess Buy something that […]

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Social Media Begins (and Ends) With Engaging Customers

Often we all get a little caught up in the idea that social media is going to bring us more revenue. However, it is key to remember that social media is all about building relationships, which will in turn bring in those sales we all desire. Social media is an opportunity to engage your customers. […]

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Pinterest is a Powerful Marketing Platform

Pinterest is a unique spot on the social media spectrum. The site currently attracts 48.7 million users worldwide, most of them female. Used correctly, the site offers marketing advantages to companies looking to promote to female buyers. With the addition of a new advertising platform, Pinterest is even more appealing to companies with the female […]

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