Marketing Musings

Teamwork is the New Online Language

Say Goodbye to Old-Fashioned Brand Loyalty   Recently part of our SJC team traveled to the Social Media Today Social Shakeup Conference in Atlanta, GA, and here’s one major point we discussed repeatedly: we’re dealing with a collaborative economy now, one where consumers really aren’t that into brand loyalty. So what should you do, then, […]

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Build Your Marketing Plan Like Your Ice Cream Sundae

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Monday Morning Coffee with Mozingo Recreational Park: Reeling in Your Target Audience

Just like the age old expression, “it’s all who you know,” reaching your target audience is dependent upon knowing your desired consumers. If your business has many features that are beneficial to many different consumers, identifying those demographics can be a challenge. Mozingo Recreation Park in Maryville, MO, must cast their target audience net far in […]

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Making Your Business Stand Out Through Message Creation

Your business strategy is a puzzle that is incomplete without every single piece being present. Message creation is a puzzle piece that often gets overlooked. However, what your brand is saying to your potential and current customers makes a huge difference in how that audience views your company. Forsaking the opportunity to communicate effectively with […]

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How to Reach Your Desired Target Audience

With so much emphasis on engagement, there’s a missing component. How do you make sure you’re engaging with your desired target audience? There are five easy ways to get plugged in with the right groups and individuals for you and your company. Twitter Lists These are often promoted as a way to organize your Twitter […]

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Content is King. Customer Engagement is Queen.

It’s been very well established that solid content is extremely important for your business and its success. However, it is equally important to make sure, after your great content is live, that you’re providing equally awesome customer engagement. There are a few steps you can take to ensure you aren’t missing any opportunities. Build Out […]

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3 Things Your Business Needs to Understand About the Importance of Blogging

If you are wondering why the word “blog” appears in all marketing research you’ve been seeing, the list of reasons is long. First, the importance of blogging is in the numbers. Blogs are the number one way to drive traffic to a website. According to studies regarding consumers’ online habits, businesses that feature content rich […]

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Are You the Master of Your Own Hashtag?

Hashtags are often the center of a joke about how many a person can use on a single post or how random and off-the-wall can they get with each one. The thing about hashtags is they don’t have to be quite like that. In social media, the pound symbol or hashtag is used to create […]

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Find the Followers

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Give Your Social Media Marketing a Push

The first step to getting the momentum you need for your social media marketing to work is obviously a plan. Gather your market information (enter your brand and marketing strategies), create and compile powerful content, and determine roles. These are tried and true steps to take for any plan. From there, don’t be afraid to […]

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