A Strategy is Critical for Small Business Marketing
You can do everything right at your small business, but if you’re not marketing your brand, how will consumers know about you? Most often, the challenge is that while you’re really good at what you do, you’re probably not familiar with marketing strategy planning. Marketing without a plan means you likely will miss sharing important information about your brand and reaching your target audience with your message.
Small business marketing begins with a plan that lays out in front of you a blueprint that help you define who you are, what you want to communicate and who your target audience is. If you’ve got a number of people in your business that you want involved in the marketing of it, this plan will be of great use for them as well.
Most marketing strategy plans have some common elements:
- Defines who you are as a brand
- Identifies what’s unique about you
- Rates your strengths and weaknesses against your competitors
- Identifies your target audience
- Breaks the target audience down by sex, age, location, etc.
- Establishes marketing goals and lists them by date
- Establishes a strategy that helps you meet those goals
- Budgets exactly how much you’ll spend per week/month/quarter
Small businesses with a marketing strategy plan find that they are better able to stay focused and attain goals. Furthermore, you’re more likely to stay on budget. For instance, if you’ve targeted Facebook ads as an excellent marketing strategy to reach your target audience, you can establish exactly how much you’ll spend on those ads per week or month.
It’s easy to get sidetracked, which is why a small business marketing plan is so valuable – you can set reminders to help you stick to your plan and carry out all the strategies that you’ve established. Also if you’re a procrastinator (and who isn’t?), the plan will lay out what has to be done and by what date/time so there is no excuse for not meeting your marketing goals.
To really maximize your marketing efforts, bring in a third party. At SJC Marketing, we’ve helped many small businesses establish excellent marketing plans that build on proven strategies. Contact us today and let’s get started on a marketing plan that will help grow your business.