If the Shoe Fits: Steps to Take to Reach a Better Target Audience


target audience

Social Media Strategies Don’t Have to be Generic

You wouldn’t buy a pair of shoes that didn’t fit, so why should your brand have a social media presence that doesn’t fit your target audience?

Ad campaigns are a key element of making your social media strategies perform the way you need them to. If you are unfamiliar with social media ads, there are simple steps you can take to make sure the online content you are creating is set on a one-way track right to your target audience.

For example, Facebook allows you to not only make sure the shoe fits, but it could even identify the type of style or even price you might want. Here are simple things you can do to make your Facebook ad campaign work harder for your social media strategies:

  1. Tailor your ad to appear in the news feeds of people who don’t already follow or “like” your page.
  2. Choose specific people who will see your ads by selecting interests that pertain to your target audience. For instance, if you sell sports equipment, you can make sure your ad’s target audience is focused on users who engage with other sports related pages and brands.
  3. Set the location settings on your ad to zoom in on specific areas. You may enter different zip codes or general areas to ensure your ads appear on the feeds of people in the exact locations you want to target.
  4. Be specific on the type of users you want to interact with. You can zero in on specific ages, languages, interests and behaviors.

All of these choices will take the “if the shoe fits” saying to an entirely new level. Not only will it fit, you are giving your target audience a tailor made experience. Studies in online marketing show the more personal and direct content is presented, the more likely users are to interact with brands. They want relevant and timely content that pertains to what they are most passionate and interested about.

At SJC Marketing, our clients have social media accounts that are each unique, thanks to our focus on what their audiences really want to hear. Contact us today to find the perfect fit for your brand.