Search engine optimization — three words that may seem daunting to you, but for SJC Marketing, it is one of the major focuses of our strategies. Every digital marketing tactic that we implement centers around the goal of increasing your site traffic by ensuring your content is rich with keywords. This includes the addition of a keyword-focused blog, backlinking activities, targeted PR efforts and even an analysis of your current site to see where the holes might exist. The key to SEO success is in consistent and effective tactics that follow a proven strategy. Without it, your site simply won’t be found.