How to Promote Your Business With Podcasting


how to promote your business

It’s Time to Make Podcasting a Part of Your Business Growth Strategy

If you’re looking for advice on how to promote your business and get an edge on your competitor, there’s a trend that you should be embracing. Podcasting is a great way to connect with your audience and is an excellent tool to use in combination with other marketing platforms to help take your business to the next level.

Many people find podcasts a preferable way to gain new information because you can listen to a podcast while driving, working or even doing work around your house. Here are a few reasons why we believe you should try it:

Generating new traffic: With podcasting, you will have new visitors to your website based on the conversation they heard on your podcast and they’ll stop to look around. Podcasting is a reliable way to generate traffic on your website. Be sure to ask your visitors, “How did you find us?” and track if podcasting is the connection.

Building relationships: These relationships are a little one-sided, but that doesn’t make them less real. Whether it’s reading your favorite author or listening to a daily program on NPR, it’s easy to start to feel like you know the person on the other side of that speaker. Your listeners will feel like they know you, too. So when they need expert advice, they’ll seek you out.

Increasing conversion rates: When your potential buyer comes on board with you, be sure to ask them if they listen to your podcast. You’ll notice that, increasingly, your conversions will be podcast audience members. When it’s time to make a purchasing decision, they’re going to favor the company they feel like they know. It will quickly become one of your most powerful business growth strategies.

Access to influencers: You now have an official reason to call up your favorite industry experts and ask them to visit your show. Whether it’s a book that impacted your leadership style or an industry celebrity, you have the platform they need to get an audience, so don’t be afraid to reach out. They need the exposure just like you need a topic to discuss on your podcast.

Looking for more ideas on how to promote your business? Take a few minutes to listen to “Unfiltered Marketing,” our podcast at SJC Marketing. You’ll hear practical ways to drive growth, along with some fun conversation among SJC Marketing team members.

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