People are more willing to support a company when they know the brand they’re doing business with. There are many ways to personalize your outreach, but one of the most common can also be overlooked, your “About” page. While website design is a multi-faceted process, don’t forget to take that page seriously. When consumers make […]
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By most accounts, a company’s website represents a relatively small investment in the business strategy, yet B2B website design is something that is vastly undervalued. Your website serves many purposes. It can be the place where you inform your target audience, nurture your leads, gain new leads and more fully develop relationships going forward. Your […]
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It’s time for a website redesign, and your team is contemplating whether you should simply knock out the project quickly with an inexpensive template, or go all out with a custom website design. When you look only at time and money, the easy choice is a template. But you need to look deeper. There are […]
Let’s chat about why you’re here. Website outdated? Don’t have an SSL to ensure your site is secure? Maybe your site still isn’t mobile responsive, or perhaps you have a complex parts system for your manufacturing operation and partners can’t search your database through your site. Are you ready to sell your wares online and […]
You know a guy. He’s somehow related to a business partner, and you’ve heard he builds websites on the side. You’ve noticed that your business partner’s site looks pretty good, and your startup budget is tight. You think, why not? We’ll tell you several reasons why not, and they all have to do with pitfalls […]
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If you’ve ever used pay-per-click (PPC) advertising, you know it is a form of marketing where you pay a fee any time a user clicks on your ad. It is meant to drive more traffic to your website. (You can learn more about PPC campaigns and other key marketing tools by signing up to receive […]
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Take These Steps and Gain Powerful Lead Generation Abilities Given the amount of online research consumers do before they make a purchase, your website design is key to business growth. While consumers might see something about your brand through social media, their biggest first impression of you is through your website. What can you do […]
The Importance of Focusing on This Key Piece of Your Website Design You can create an edgy, funny social media strategy that catches the eye of your followers and pushes a lot of traffic to your site. But if your website design has one major flaw, you’re likely to lose your edge. What’s the design […]
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The Importance of Website First Impressions Regardless of the industry you are in, running your business without a website will have negative consequences for the growth of your company. Yet having a URL alone will not suffice — you have to have a strategy for executing a website design that will draw people to your […]
Read More… from 5 Essential Stats You Should Know About Website Design
Your website is a bit dated. You’re rocking that earth-tone color scheme and the most innovative feature you’ve got going is a rotating banner across the top that seemed pretty awesome back in 2010. You know you need to invest in a new website design, but banishing the Italian countryside rustic ambiance isn’t all you’re […]
Read More… from Let’s Talk About the Purpose of Website Design