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Facebook marketing remains a powerful way to connect with your audience, but as more brands invest in this digital format, the impact of organic reach can get a bit diluted. The content you share on your company Facebook page has an average organic reach of only 5.17%. You may feel some alarm, wondering if you’re […]
Read More… from What Can You Do to Boost Your Organic Facebook Marketing Reach?
2019 Social Media Trends Social media trends change often, but as they do, you need to approach your Facebook marketing strategy in such a way that you can evolve and go with the flow, yet stay ahead of the curve. Take a look at some statistics about Facebook to see how you should be making […]
Read More… from 6 Important Facebook Marketing Stats to Guide Your Social Media Strategy
How to Improve Customer Engagement on One of the Most Popular Social Media Channels If you’ve had some trepidation regarding your approach to organic reach in your Facebook marketing strategy, join the club. We saw the writing on the wall as Zuckerberg himself mentioned in a post in early 2018 that “we built Facebook to […]
Read More… from Can You Still Reach Your Target Audience Effectively With Facebook Marketing?
Target Your Approach to Facebook Ads Rather than blindly buying up Facebook ads in an effort to land new customers, taking a more targeted approach in your Facebook marketing efforts will yield stronger results. If you can accomplish the following three tactics, you’re going to be on the path to meeting your lead generation goals. […]
Facebook and Instagram are two of the most widely used platforms in social media marketing, but determining which will deliver stronger results depends on your specific goals and audience. Instagram began as a photo-sharing application but has since evolved into a highly influential marketing platform. With nearly 70% of individuals aged 18–29 actively using the […]
Read More… from Is Facebook or Instagram (or both) Right for Your Social Media Marketing?
Facebook has long been a platform where businesses of all sizes showcase their brand value. With highly flexible ad spend options, Facebook Ads has become a staple in marketing strategies, accommodating budgets of all sizes. However, the advantage of Facebook Ads goes beyond affordability. Value isn’t simply about spending less—it’s about achieving meaningful results. What […]
Read More… from Facebook Ads: The Missing Piece in Your Marketing Plan?
You want to focus your marketing strategy on platforms that will work toward your goals. Most B2B marketing professionals agree that social media has value, but is focusing on Facebook worth your time and energy? Facebook is valued at almost $280 billion and the bulk of that money comes from ads. The reason so many […]
Read More… from How Does Facebook Fit Into Your B2B Marketing?
We are all trying to figure out what our marketing strategies should like in these uncertain times. Staying proactive on the marketing front is key, but the tools you use may need to change as things around us are changing. Facebook ads are trending as a way to connect with consumers who are staying incredibly […]
Read More… from Marketing With Facebook Ads During These Changing Times
Most people are familiar with the term “influencer marketing” and have a vague idea of what it is. Some big company sends a popular TikTok creator a huge box full of their products in exchange for reviews, shoutouts and sponsorships. The TikTok creator gets paid for leveraging their platform, and the company gets its products […]
Read More… from Think Influencer Marketing Isn’t For Your Business? Think Again
Most businesses understand the value of digital marketing and recognize the importance of digital advertising. The problem is, “just running ads” doesn’t necessarily help you reach your targets. Successful digital advertising is about putting the right message in front of the right people at the right time. If you’re familiar with digital marketing, you probably […]
Read More… from Facebook Ads vs. Google Ads: How to Know Which is Right for You