Online Marketing Tools to Tackle in 2015

Do you have your online marketing tools ready?

It is important not to get stuck in a rut when it comes to your online marketing tools. Consumers are trend-seeking and you must be watching for what is new in order to constantly offer innovative and interesting content to keep their attention.

In 2015, there are online marketing tools that will pique your consumers’ interest. How? Because they are new and fresh. It’s time to step outside the comfort zones you are accustomed to and find the next best way to keep target audiences interested. Here are new online marketing tools to keep your eye on:

Marketing Automation: Keep talking to your consumers even after they’ve stopped shopping. Follow up emails that are automatically distributed are a huge money maker and lead generator for businesses. The first step is settingonline marketing tools up email capture on your social media or website. After that, you can access your consumers with coupons, suggestions and more ways to engage with your customer.

Mobile Marketing: It’s not a secret that responsive websites are a huge asset to your online marketing strategy. Over half of internet users are accessing websites on mobile devices. This means your website needs to be visually pleasing and easy to navigate on phones and tablets.

Targeted Online Advertising: Digital ads are not just spam. In fact, Facebook generates $1 billion per quarter in revenue from businesses purchasing online ads. YouTube is also making millions selling ad space in front of user videos. These ads can be targeted to reach specific demographics, allowing advertisers to hone in on their target audience.

If you are ready to take your business to the next level, consider what new online marketing tools can do for you. Contact SJC today to learn more from our experts about the best marketing tools for you in 2015.