Making Heads or Tails Out of Keyword Focused Writing


Keyword focused writing is essential if you want your website recognized. But just as important is the editorial value of the article or blog itself. Creating valuable content on your website is always more important than having a keyword listed numerous times.

Make sure your writing is interesting when using on keyword focused writing. If you concentrate too much on specific keywords, you may end up losing the value of your content. According to a blog posted on Graywolf’s SEO Blog, there is a strategy to use when handling keyword focused writing, referred to as “head and tail content”.

Your original post should include your keyword numerous times in order to draw the traffic to your website. Make sure that you also build in links in your original piece so that people can follow your posts. This process is considered the head piece of your writing.

Once this has been established, you will go back to that article or blog and make some adjustments to each keyword. By changing the keyword and links, you are now driving twice as much traffic to your site. This process is what they call the tail piece in writing.

By following these steps, you are maximizing your link building potential and in turn generating more traffic to your current website. The rules are simple:

  1. Create your head piece that is both interesting and has a few linked built in
  2. Write your tail pieces and make sure they are based on keyword focused writing
  3. Combine your head and tail pieces (articles or blogs) on your website.

By following these three simple steps you will see more traffic to your website and find that your writing will become more interesting and full of value.

Not sure how to get the “full of value” content? We can help. At Susan J. Campbell Copywriting Solutions, we’re experts at creating quality content that drives traffic. After all, you landed here, right? Give us a call today and we’ll help you get started.