SEO is a Must in Your Strategic Marketing Plan
Success comes as a result of strategy, not skimping or scrambling. If the latter characteristics describe your approach to SEO, it’s time for a change. You need a strategic marketing plan that includes SEO best practices. Set a goal, right now, to work your way through the following list by the end of 2017.
Step One: Strategize keyword-rich content. Content is at the forefront of SEO best practices because it is crucial to establishing your online reputation. Consumers are researchers. Content gives them the answers they seek. This year, that content will be your content.
In order for consumers to find your content, it needs to be rich with relevant keywords, well-written and address consumers’ concerns. A common mistake is to focus content on sales and toss in a few keywords in an attempt to get it noticed. The result is that the content fails to be recognized as a credible or relevant source, resulting in low traffic and dissatisfied consumers.
Step Two: Keyword research. Keyword research is important because it gives you a focus point, channeling your resources toward a few, reachable goals for a better return on your investment. The aim of SEO best practices is to isolate keywords that will improve your brand’s visibility in search results.
As you brainstorm keywords, keep consumers’ concerns in mind. What are they thinking about when they need your product or service? What questions are they asking that your product or service answers?
Step Three: Hashtag research. The hashtags in use in your industry are seldom exact replicas of your keywords. It’s important to develop a familiarity with the social conversations that are happening on a regular basis and the hashtags that are being used to categorize content.
Including relevant hashtags in your content and engaging in your industry’s social conversations both help establish your reputation, which ultimately drives traffic to your website. An experienced marketing team can be a great help in digging for these opportunities and crafting a strategic marketing plan for your content that will get your brand noticed.