Lil Susie’s Round Up: Roust, Black Friday 2015 and Employee Advocacy


Lil' Susie's Round Up

LSRU 8

Lil Susie’s Round Up: Three Questions to Ask Yourself

Roust: Why Haven’t we Thought of That?

With the recent surge of political opinions on Facebook in the past few years and the doom that is the 2016 election year upon us, we really need a social media platform that rids us of all the articles and rants about parties and candidates. We really need to create a platform that doesn’t allow that stuff, right? Wrong. Mark LaFay has created a more innovative solution called Roust.

Roust is a social network where people can share their opinions about political, religious and civic discourse with others who gladly welcome the turmoil, hopefully taking these arguments where they belong instead of on LinkedIn, Facebook and Instagram. “. . . Roust (is) the only social network that is as valuable to those who use it as those who don’t.”

How Was Black Friday This Year?

Black Friday wasn’t the day that brick-and-mortar stores hoped for in 2015. Customers spent more than $1 billion less in 2015 than 2014 and $200 million less on Thanksgiving Day than in 2014.

However, there is a bright side for online retailers. On Thanksgiving Day, online sales increased by 12.5 percent; On Black Friday 2015, online revenue increased by 14 percent compared to 2014 and 1 million more people shopped online than visited a brick-and-mortar location. Cyber Monday was the big story: Sales increased by 16 percent since last year, $3 billion in sales revenue was calculated and it was named the largest online sales day ever. Take that, 2014. Check out this infographic for more details.

Does Employee Advocacy Build Business?

Last week, we covered that your employees are your best social sharers. Around the same time, Hinge Research Institute and Social Media Today released new data about employee advocacy programs and how well they are doing for businesses’ social growth. Here’s the info.

What you need to know: These programs shorten the sales cycle. Millennials see that involvement in the program allows them to develop skills wanted by employers, differentiates them from peers and, ultimately, leads to more job opportunities more than any other generation in the workforce.

The most effective way to motivate your employees to get involved? Let them know the importance of it, no incentive required. Think training will be required? This study shows that that isn’t necessarily true. Seventy-two percent said they didn’t receive training.

If you are in the 83 percent who have not launched an employee advocacy program, what are you waiting for? We can help you get a program up and running!